How to make money on Mixer

Make money playing and broadcasting video games to thousands of streamers worldwide. Sounds like a dream come true. In case you are unfamiliar with Mixer, let’s get you onboard before we proceed any further.

Mixer is a free video game streaming platform that was owned by Microsoft. The platform has slowly been gaining traction by attracting top gamer clients such as Tyler Blevins ‘Ninja’ and Cory Michael ‘King Gothalion’ who were lured from Twitch.  

However, just recently, in July 2020, Mixer signed a deal with Facebook Gaming which saw all mixer streamers and viewers shift to the Facebook platform.  

How much money can you make on Mixer

Despite the success of a few gamers on various platforms, making money playing video games requires hard work and dedication.

The first and most obvious way of making money on most websites is by joining their paid partnership programs. The challenge however is that most sites have rather strict rules that make it a bit hard for one to join. Therefore, most people prefer to make money through third party avenues such as donations, sponsorships and affiliate programs.  

As to how much money one can make on Mixer, it all depends on your following. A huge following generally translates to more cash and vice versa; like in the case of Ninja, he reportedly makes about $500,000 a month. Of course, not everyone can be able to earn such amounts, especially if you are a beginner. It takes a while to grow an online community and also, some channels take off while some simply don’t make it. 

Earning money on Mixer

If you want to make a decent amount off this platform, you need to take advantage of every opportunity available. Here are some of the ways you can make money on Mixer;

Mixer Partnership Program

As a Mixer partner, you receive certain benefits from the platform. There are a set of requirements laid out that you need to have attained before applying to become a partner, they include;

• Your channel has a following of at least 2000 followers
• Channel is at least two months or older
• 25 hours streamed per month
• 12 days or more per month with streams

Note that meeting the requirements is just a minimum. There are a bunch of other aspects that are checked into before they sign you up on the partnership program. Becoming a partner opens you up to a variety of money-making opportunities. On Mixer, partners are paid through sparks and embers which are the currency of the platform. 

Donations

This is the most straightforward way of making money on Mixer. You simply ask your followers to give you money. Since mixer does not cater for such services, you will have to use third-party services such as PayPal to accept the donations. You might choose to have something to give to your donors in exchange for their money. It could include, branded merchandise, access to private group chats, or even movie nights.  

Sponsorships

This is possibly the best way to make money on Mixer. Just like on YouTube and Instagram, streamers are paid by companies to advertise their products or services. How much you get paid is greatly dependent on the financial ability of the company sponsoring you. Other factors include your popularity and the intensity of the campaign.  

On average, most companies pay about a dollar for every viewer. Therefore, if you have 10,000 viewers, you will receive about $1000 – $ 10,000. 

Landing sponsors is easy for popular streamers. However, if you are still working on growing your channel, you might need to send pitches to clients to convince them to work with you.  

Direct Purchase Program

This involves earning money promoting the game you are playing. It all happens on the page without disrupting the process through a purchase button at the top of the page. Once you purchase the game, it is downloaded to your Xbox or Windows 10 game library. 

The advantage of this avenue is that it is available to all Mixer streamers. However, since Mixer is owned by Microsoft, only the games that are available on Microsoft Store are available for direct purchase. With this, streamers earn 5% of every game that is purchased through their channel. 

Skills

Skills, that is, Embers or Sparks can be converted to actual money that is sent to your bank account.  

Skills are bought by viewers to enable them to send gifs, stickers and other effects on a stream chat. Every time a viewer uses a skill, the streamer can get financial benefits. 

Individually, these skills do not amount to much; they roughly amount to $0.01. however, when you add them all up, you can get up to $10 or more.  

Affiliate Programs

Affiliate programs are a great option for streamers who are unable to land sponsorship deals. With this, you can push products via your channel and make money from it through your affiliate links. 

A good platform to make use of is the Amazon affiliate program. Amazon sells a bunch of items from electronic gadgets and accessories to hardware and software, you are spoilt for choices for the items to promote. 

Affiliate programs will share a small amount of the profits with their affiliate partners. The amount you can make with an affiliate program is dependent on how many subscribers you have. On average, an affiliate partner pays a streamer roughly $2.50 – $3.50 per sub.

There are also gaming-related hardware companies that have their affiliate programs. A good example is Razer. With Razer, an affiliate partner is paid up to 10% of each sale they make through their affiliate link. 

In Conclusion

The options listed above are all great ways to make money on Mixer. It is therefore up to you to decide which ones to take on depending on your followers and your goals.  

A great tip however is to focus on engagement and growing your audience. Learning how to make money on Mixer and making money are two very different things. With a loyal and huge online community, you can achieve much more than you could ever imagine. You could even be the next big name in the gaming community.