Businesses and individuals across the globe are on the border of a massive economic shift. As such, we are seeing more and more people switch over from traditional work to join the online freelance community. The freelance economy is now slowly becoming more acceptable. In fact, this sector is booming with millions of people all over the world choosing to work from home.
The number of job opportunities available for people who choose to work from home are limitless with a majority of these jobs having a high earning potential. One good example is freelance digital marketing, a working concept that is on the rise especially with the growing popularity of social media presence for individuals and businesses alike.
What is digital marketing?
Digital marketing is all about the measures that companies adopt to reach their marketing goals; be it generating leads, increasing brand engagement or improving customer value.
Therefore, as a freelance digital marketer, your main role will be to help companies with these marketing efforts while working from home.
Make Money as a Digital Marketer
There are several ways in which one can be able to make money as a digital marketer. They include;
Content Marketing
This involves publishing content online with the intent of creating awareness around a product or service. The type of content to create could include written content in the form of blog articles or video content. This type of content helps to create a link between the supplier and the consumer through search engine optimization.
After creating your content, you will then need to heavily promote the content to increase its visibility, especially to your targeted audience. Therefore, while creating content, you need to be well aware of your target audience to be able to determine what type of content will appeal to them.
Affiliate Marketing
This business model is one where you earn by commission for every person you refer to buy a certain product and they make a purchase using your affiliate link. This is a common type of digital marketing that many eCommerce stores have adopted.
There are two ways in which you can start working as an affiliate;
- By signing up for a referral program on one or several companies which offer referral programs
- By joining an affiliate network, that is, a network whereby you can manage several partnerships using one main platform.
Of importance to know when working as an affiliate is that you need to always conduct a keyword search. This will help you determine the high on demand items that are likely to generate revenue for you as well as lead to increased traffic.
When done correctly, that is by growing your web traffic, affiliate marketing can turn out to be a highly profitable digital marketing venture for anyone (best side paying jobs for teachers)
Social Media Marketer
With the rising popularity of social media and the increasing number of social media influencers, this is what probably comes to mind whenever digital marketing is mentioned.
Just as the name suggests, social media marketing is digital marketing that involves creating specific content for a business to help them link with their clients to increase engagement, generating more sales as well as getting traffic leads.
Social media marketing has become vital for most businesses since they have realized that most people spend their time online on social media platforms. Therefore, to get to these clients, businesses also have to have an online presence.
Anyone can become a social media marketer (how to make extra money as a teacher) since there are no qualifications of becoming one. As a social media marketer, your role will be to post a marketing campaign on your social media account. You will then be paid depending on either the number of posts you make or the number of views your campaign gets as well as the success rate of the campaign.
Sell Search Engine Optimization (SEO) Services
Search Engine Optimization (SEO) is one of the most important aspects of digital optimization therefore, being an SEO expert, you can be able to make money off your skills to other content creators who are less versed with search engine optimization.
To give your services a professional look, you need to create a website that will serve as your portfolio for interested clients. Here, you are going to list your services, rates and contact details. Also, remember that SEO is constantly changing; therefore, you need to ensure that you keep updated to maintain relevance when planning for content.
There are a variety of different types of SEO content to work on. They include;
Videos
Articles
Product descriptions
Guides
Infographics etc.
Start a Digital Marketing Agency
Are you ready to be your boss? Starting a business can be quite hectic, however, it tends to be so rewarding once the business starts standing on its own.
With the increase in demand for digital marketing, now is a good time to tap into your digital marketing skills and make money from it. You want to make sure that you will be able to cater to every need of your clients, therefore, you need to see to it that you are well versed in a set of digital skills. If not, then you need to put together a team of people with additional skills to help you come up with the complete package.
The advantage of owning a digital agency is that you get to decide your terms of service. This includes, pay, working hours and type of work.
As mentioned earlier, it is not easy running a business. The success of the business entirely depends on your effort. Therefore, how much you will be able to make from an agency heavily relies on the number of clients you can secure for your business.
However, you will at the minimum need to have at least 10 good paying clients to help you earn a stable income.
Other ways to make money as a freelance digital marketer include;
Selling ads (legitimate online ad posting jobs)
Blogging
Email Marketing
Web Designing
Applying for jobs digital marketing jobs listed on job boards etc.
In Conclusion
Marketing, whether doing it online or in person, is not for the faint-hearted however, it can be rewarding, especially with digital marketing.
Of course, you are prone to come across challenges here and there. Nevertheless, with hard work, self-motivation, and determination you will do great. The only way with digital marketing from here is up, therefore, now is a good time as any to tap into your skill and start making money.
