How to Start a Pearl Party Business

Join the craze, and learn how to start a pearl party business!

As with any business venture, it’s best to strike while the iron is hot. Live videos and video streaming have now allowed countless businesses to reach many people anywhere, at any time. That’s excellent news, especially for the pearl party industry. As it means anyone from around the world can virtually join in and participate.

How does a pearl party work?

But first, what is a pearl party exactly? In-person, it’s a small gathering of people composed of the host and participants. Online, the host starts a live video broadcast that the participants watch. In either setting, the participants buy an oyster, which is then opened by the host to reveal the pearl. The pearl is measured and assessed before being offered to ship as is or turned into jewelry. There is no limit to how many oysters a customer can choose.

Sounds simple enough, right? But there are things you should consider before you invest in this type of business.

What do I need to start a pearl party business?

Starting your own pearl party business means you’ll be supplying several pearl bearing mollusks to your customers, and consistently host a viewing party online or in real life where the pearls are revealed and appraised. You, as the host and owner, will be deciding and preparing everything yourself.

These are the things you’ll need:

• Supply of pearls

You need to choose what type of pearls you’ll want to offer, freshwater or saltwater. It’s also up to you to determine the quality of the pearls you’ll be acquiring for your clients. After you’ve decided, you need to find a reliable supplier of oysters with pearls that will meet the standard you’ve set.

• Be a pearl consultant

The host is also the pearl consultant because he or she will be evaluating the pearls. As a consultant, you should be able to provide your customers and viewers a rough estimate of the pearl’s value. You can become a consultant by joining a multilevel marketing company already in the pearl party industry. Additionally, you can learn about pearls by studying them, asking jewelers, and pearl experts. By doing this, you become better informed about pearl quality and will be more credible to your customers.

• Online account to perform a live broadcast

Create a social media account that can live stream videos. It’s ideal to have many followers who will tune in and contribute during your live video broadcast. There are several platforms to choose from, like Facebook, YouTube, and Instagram. Familiarize yourself with your target market, and use the platform that will reach them the most. The site you choose will also be where you will be answering queries from your customers.

• Reliable jeweler

 Part of the host’s services is to have the pearl turned into a piece of jewelry before reaching their owners. You’ll need to coordinate with the buyer and the jeweler for the design to deliver the desired product.

Where do I get the pearls?

Most of the time, the supplier is the same multilevel marketing company that people join to become a pearl consultant. These companies sell oysters in kits, with prices for a starter kit varying between $30 and $100. The quality of the pearls you get from them differs.

If you want to import the oysters yourself so you can provide better quality pearls, you will need to follow specific procedures according to the U.S. Fish & Wildlife Service.

To import oysters from a different country, you have to acquire an import/export license. The permit costs $100 with 1-year validity. However, when you import, you’ll need to pay a fee, at least $93 for every shipment.

It’s entirely up to you where you want to get your stocks, and how many you want as you start. But it’s best to begin small to get the hang of things first.

How to get clients for a pearl party business?

As the owner and host, it’s your responsibility to seek out participants, and gather potential buyers.

1.  Display your actual products

Using your business page, showcase your inventory. Take flattering and detailed photos to show samples of the pearls a client can get from your oysters. Include the jewelry designs that your buyers can choose from when they purchase from you. By letting people see actual images and not just commercial product photos, buyers will be more likely to trust you.

2. Engage with people

Join online groups and communities with your personal account. Target those inclined to have an interest in your business and share your page with them. For example, groups about jewelry will welcome posts about pearls. People who like pearls will go to your page to know more about your business and products.

3. Use social media ads.

Social media ads will cost money, but they will target your market audience. Because of their algorithm, sites such as Facebook and Instagram will show your ad to people interested in purchasing your items. The ads base this from the data collected from users all over the world. Data collected are used to control the exposure of the ads to specific people. How this works is, a person who likes jewelry and checks out their photos will see ads connected to it.

4. Hold a giveaway

Giveaways are one of the most effective techniques in increasing followers and drawing attention to your business. You can choose what to giveaway. It can be something unrelated to your business or be one of your products. Like ads, this will cost money, but it will draw people’s attention to you. The usual process for this requires people to follow your page and answer a question that you’ll ask or talk about during your pearl party video. From the valid entries, you can choose which one will win. By doing this, people are encouraged to watch and eventually participate as well.

As with all things, your business’ success is in your hands. How you present yourself and treat your customers will contribute a lot in this field. Don’t just try, give it your best. Nothing ventured nothing.